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The Association & Our Mission

AA-ISP Advisory Board Members


Mark Quinlan, Director of Technology and Inside Sales General Electric, Healthcare IT

Mark is responsible for the strategic direction and day to day operation of one of the most effective and highly regarded inside sales teams at General Electric Healthcare. Mark has over 25 years of direct selling and sales management experience. Mark was named the AA-ISP 2009 Executive of the Year and is a veteran of five Inside Sales Association conferences and has served as both presenter and facilitator at past events. Prior to his career in Healthcare IT, Mark spent 10 years in the telecommunications industry as Commercial Markets Manager with AT&T and with PrimeLink where he served as President. He is a graduate of the University of Vermont with a BA in Business Administration.

Laurie Lynard, Vice President TeleMasters Inc.

Laurie has 30 years experience in sales and sales-management, training, coaching and consulting. Companies include Honeywell, Personnel Decisions, Capella University and several small manufacturers and distributors. She is currently operating Strategic Performance Consulting,LLC ,providing sales training and coaching powered by Telemasters, Inc for organizations such as Securian, US Bancorp Investments, Thomson-Reuters, and Wells Fargo. Laurie also specializes in consulting and coaching for companies who are looking to start up or turn around their sales and customer service teams.

Trish Bertuzzi, Founder, President, and Lead Strategist The Bridge Group

Trish founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. Since founding The Bridge Group in 1998, Trish has been applying the knowledge she acquired through 20 years of business-to-business technology sales leadership to help Bridge Group clients build, evolve, and validate their inside sales strategies.

With over 130 distinguished technology clients, Trish and The Bridge Group have built their business by delivering unparalleled service. Prior to founding the Bridge Group, Trish designed and built best practice inside sales organizations for companies including Legent Corporation, Cadre Technologies, Bachman Information Systems, and Telesales, Inc.

Michelle Ford, Manager of Consumer Care Coloplast, Medical Device

Michelle is responsible for the strategic direction and day to day operations of the Consumer Care Department at Coloplast. Michelle has over 15 years of direct selling, customer relation and sales management experience. Michelle completed the Mini-MBA program at the University of St. Thomas and is finishing up a certificate of Advanced Leadership Studies at St. Catherine University. Prior to her career in Medical Device, Michelle spent 9 years in the Chemical industry as Consumer Relations Manager with H.B. Fuller where she was a certified Lean Six Sigma Green Belt. She is a graduate of Metropolitan State University in St Paul, MN with a BA in Gerontology.

David Moufarrege, Vice President, US Operations, clickworker.com, Inc.

David Moufarrege spent the past 25 years in cross-functional positions that included responsibilities for technology, solutions, customer service, and sales. For the past decade, he has held Director and Vice President positions in diverse companies, such as Sutherland Global, pcSupport.com, CPI Business Groups, and Clarity Customer Management. Currently he is Vice President, US Operations for clickworker.com, Inc., the U.S. subsidiary of a leading European crowdsourcing company. David is a recognized authority in the technology and telephony space. Technology companies, as well as voice and data providers, in the UK and in North America have relied on his expertise to combine technology with process improvements to address business challenges. Mr. Moufarrege holds a Master of Business Administration degree from the Rochester Institute of Technology.

Paul Macura, Vice President, Applications Sales Oracle Direct

Paul has been instrumental in the building, development and expansion of high performing inside sales organizations over the last 12 years. Combining operations, staffing, sales execution, motivation and culture have been the cornerstone to his success. Paul's inside sales career includes management positions at Silicon Graphics, PeopleSoft and Oracle Corporation. Currently Paul manages a 100M National Inside Sales Team at Oracle. While at Oracle, Paul helped to transform the Oracle Directs Inside Sales organization into one of the top performing teams in the industry. Paul received his Bachelor of Arts degree with an emphasis on Marketing and Communication at Bowling Green State University, Ohio.