The AA-ISP is committed to cultivating and maintaining relationships that aid in the advancement of our profession. AA-ISP Advisory Board Members play a key role in that goal, sharing a common commitment to our mission of raising the level of professionalism and performance within Inside Sales.
Edward Auriemma is the Executive Vice President, Chief Business Officer for Blue Yonder. As a transformational business leader, Edward brings a record of success and expertise in driving innovation and accelerating performance across global businesses.
A supply chain software veteran, Edward has held various leadership roles at Alight, Infor and Blue Yonder (then JDA Software). In his most recent role, he served as the Chief Operating Officer of Alight, a leading cloud-based provider offering business solutions for employees to enrich their health, wealth and work while enabling employers to achieve a high-performance culture. There, he was responsible for creating, building, and providing a common operational go-to-market framework to drive forward Alight's growth strategy while driving a relentless focus on execution.
Edward also previously served as Executive Vice President and Head of Business Operations at Infor, an industry cloud applications company with more than 70,000 customers. He was responsible for sales operations, including sales effectiveness and sales simplification, customer operations, ecosystem, portfolio management, business intelligence insights, and analytics. One of his greatest accomplishments while at Infor was building and creating the inside sales and business development functions, which he was recognized for and awarded the Excellence in Structure Award by the University of Houston in 2018.
Edward holds a bachelor's degree from George Mason University in Fairfax, Virginia. Edward is currently pursuing his MBA at the Raymond A. Mason School of Business at the College of William & Mary, where he also sits on the Board of the college’s Washington Center. He currently serves on the advisory board of the American Association of Inside Sales Professionals (AA-ISP) and was named the organization's 2020 Executive of the Year.
He lives in Arlington, Virginia, with his 12-year-old daughter, Sophia, and their dog, Cosette. In his spare time, he enjoys going on long runs, taking selfies with his daughter and biking through downtown Washington, D.C.
Rob has been involved with Sales and primarily Inside Sales for 25 years. Starting as a sales rep and holding many different positions, he currently is the Head of Sales Acceleration at Modernizing Medicine after a 15 year run with Thomson Reuters. He is passionate about the industry and will often join podcasts or present at events. He was honored in 2018 as the AA-ISP Executive of the Year.
Marc Christian Weber is the Vice President, Digitization & Client Commerce IBM Global Sales - Digital Sales.
Mr. Weber leads the Global Digital Sales Digitization & Sales technology teams. He is responsible for digitization and technology requirements of the Digital Sales teams globally. Supporting multiple product sales mission. Part of his responsibility is the e2e digitalization of client journeys, Sales tech-stacks in relationship to Digital Sales requirements, Commerce applications, and integration capabilities. Cognitive Tooling and Analytical methodologies, using Design Thinking and Agile Methodologies, User Research as principals for development and deployment.
Previously, he was the Vice President, Sales Technology responsible for enabling Web Solutions across all Geos using different Commerce platforms to support the Web Sales targets. He was also responsible for Digital Sales solutions eg. Chat, Video, Cadences, and other Sales/Brand related solutions.
Mr. Weber held several positions to drive Sales and Sales Technology, with the responsibility for designing, developing and deploying multiple Global Commerce Engines for Cloud Computing and other brand offerings. He was also responsible also to drive SaaS business within the Midmarket segment.
Mr. Weber has a degree in Economics from the University of Tübingen . He lives in Stuttgart / Germany.
Lori Harmon is a strategic leader who helps customers maximize their return, drives sales innovation and empowers teams in a digital era. She is also the author of the book 42 Rules for Building a High Velocity Inside Sales Team and a frequent speaker on topics related to sales, sales enablement, inside sales and AI in sales.
Currently, Lori is the Global Head of Business Development at Cloudflare.
Prior to Cloudflare, Lori was Vice President of Global Renewal, Digital Sales and Customer Success at NetApp.
Prior to NetApp Lori held a number of executive sales leadership positions at high tech companies such as BlackBerry Ltd., Contrast Security, VeriSign, Melbourne IT, Interwoven, Brio Software and Network General.
Ms. Harmon holds a BS degree in Information Systems from Appalachian State University.
Matt McGreevy is the Senior Vice President of Sales for ADP’s Digital Sales Business Unit. Matt began his career as a District Manager, learning firsthand the challenges small business owners face on a daily basis. He has since held various leadership positions of increasing responsibility across multiple functional areas including Small Business, Digital Sales, Sales Strategy and Operations, and Insurance Services.
Prior to his current position, Matt was the Senior Vice President of Sales for ADP’s Small Business Services (SBS) and Retirement Services (RS) Divisions. In that role, Matt had the responsibility for the strategy, execution, and achievement of annual sales targets exceeding 500 million dollars annually.
Matt’s passion for serving one of ADP’s key values of ‘integrity is everything’ has led him to serve as the Executive sponsor for ADP’s Worldwide Sales and Ethics Committee. Additionally, he was appointed Co-Lead of ADP’s Diversity and Inclusion Talent Task Force further supporting the value that ‘each person counts.
Matt holds a bachelor’s degree in business management from Providence College. Outside of work, you can find Matt enjoying his kids sporting events or spending time on the water. He resides in New Jersey with his wife, Jess, and their three children, Brayden, Maya, and Avery.
With powerful technology plus a human touch, companies of all types and sizes around the world rely on ADP's cloud software and expert insights to help unlock the potential of their people. HR. Talent. Benefits. Payroll. Compliance. Working together to build a better workforce. For more information, visit ADP.com.
Tony leads the Global Digital Center of Excellence for the Customer First organization at SAP. His team is responsible for driving amazing customer experiences at scale by focusing on successful onboarding and adoption across SAP’s cloud portfolio. Prior to working in Customer First, Tony spent the last 12 years in the SAP General Business/Mid-Market segment where he served as the COO of the GB Digital Transformation Office and COO of the Commercial Sales (Digital Sales) teams. In these roles he helped create and drive global adoption of the Digital Sales Motion (DSM) – a new/innovative way to engage with customers/partners, fostering a truly digital culture. He has over 25 years of experience working in software/technology industries and is passionate about growing leaders.
Tony has a BS degree in Mechanical Engineering from Lafayette College, MS Engineering degree from Stevens Institute of Technology, and MBA from the Harvard Business School. He lives in Newtown Square Pennsylvania with his wife Mary Beth, two teenage sons Nick and Matt, and a golden retriever named Jackson.
A nationally-recognized Inside Sales innovator, Bob Perkins has extensive executive experience building and leading highly successful inside sales organizations. Bob founded AA-ISP in 2009 following a career where he created unique Inside Sales systems and structures including team selling models, compensation plans, rewards and recognition programs, performance management tools, and sales campaigns which have been adopted by many of the nation's largest companies. His 25 years Inside Sales experience includes positions as Vice President or Director with Unisys, Silicon Graphics, United Health Group and Merrill Corporation. Bob has benchmarked and worked with many of the country's major corporations to implement or improve their Inside Sales channels. Since its inception in 2009, the AA-ISP has supported over 23,000 members and organizations, and a global Chapter program. Recently retired, Bob will maintain a seat on the AA-ISP Advisory Board where he will continue to help guide the inside/digital sales industry into the future.
Renee is a second generation, 25-year HP/HPE team member with a business undergraduate from Northeastern University specialized in Finance, and an MBA and Doctoral degree in organizational psychology specialized in Leadership from Capella University.
She leads a global digital sales team focused on building and nurturing strategic relationships with customers and partners to deliver HPE’s best in class technology with the purpose of advancing the way people live and work.
In her current role, she is privileged to lead an organization of over 1,000 sales professionals. During her time at HPE she has worked in numerous job functions such as marketing, operations & strategy and several geographies including Asia, Europe, and Latin America.
She was born and raised in San Juan, Puerto Rico and currently resides in Florida with her family.
Renee and her husband also own a specialty organic loose-leaf tea store and lastly, she volunteers with the Pancreatic Cancer Action Network as a cancer caregiver coach.
Cory’s entire career has been in a sales or leadership capacity, concentrating on Digital/Inside Sales. He is currently building and leading a new team at Sodexo focusing on Business Development and Sales for their Urban Food portfolio. Prior to Sodexo, Cory helped build out and lead Digital Sales for Microsoft and subsequently ran the Microsoft Digital Sales Customer Success Team globally across five locations worldwide. His experience also includes leading an Inside Sales organization for Oracle at both their Minneapolis site and at HQ in Redwood City. His performance as a 4x Club winner at Oracle and Epicor Software, where he began his career, gave him the experience and exposure required to start his journey of building out multiple sales organizations over the years across various geographies worldwide. Cory has always had a passion for the Inside/Digital Sales model based on how technology has allowed us to connect with customers in new ways, and due to the evolution of customers’ buying habits changing over time.
Cory is married with two young daughters. In his spare time, he enjoys family time, running, DIY home projects, and exploring their beautiful hometown of Minneapolis.
Kristen is an experienced executive sales leader with a demonstrated success in building teams, large scale transformation, strategy, program execution, operational excellence, solution selling, acquiring new markets and accelerating growth. She is a passionate and inspirational leader who throughout her career has held various sales, strategy and leadership roles. She has been widely recognized for her leadership and was named as one of Sales Hacker’s Top Female Sales Leaders in 2020, The Awards MagazineTop 50 Women in Tech Influencers of 2021, and Industry Era’s Most Inspiring Women Leaders of 2021.
Kristen has just recently joined Ilusive as the Vice President of Sales for the Americas. Illusive protects customers against the attack vector exploited in all recent ransomware and targeted cyber-attacks by continuously discovering and automatically mitigating privileged identity risk.
Prior to joining Illusive, Kristen was the Vice President of Business Development and Mid-Enterprise Sales for FireMon.
Prior to joining FireMon, Kristen was the Vice President of the North America Inside Sales organization for Hewlett Packard Enterprise, where she was responsible for building a best in class, high performing sales culture. In this role she successfully implemented and enhanced training and enablement programs, talent and recruiting initiatives, and drove rigorous operational excellence. She developed a focused go to market strategy in which had a heavy focus on demand generation, business development, acquisition of net new logos, transactional volume business, install base and specialized, technical functions. Under her leadership, she enabled the team to execute on a shared vision and developed talented and diverse future sales leaders for HPE.
Kristen is a 15-year veteran in the sales industry with experience in a variety of field-sales roles, including specialist sales, account management, and sales strategy. She has proven expertise in business, technology, and solution selling. Her experience, drive for delivering positive customer outcomes and her passion for leading, coaching, and mentoring have been key to her success.
Kristen also serves as the President of the Dallas Chapter for the American Association of Inside Sales Professionals (AA-ISP), is a proud member of the Executive Advisory Board for the Sales Program at University Texas Dallas, is a certified mentor for #girlsclub, and serves on the advisory board for the Sales Community.
Kristen is a Magna Cum Laude graduate of Bentley University, where she earned a B.S. in Marketing and Spanish. She lives in Frisco, TX with her husband Reese, her son Liam, her daughter Lily, and her two dogs Isabelle and Lexi. She enjoys travelling, fitness, and spending time with her family and friends.