AA-ISP Advisory Board Members

The AA-ISP is committed to cultivating and maintaining relationships that aid in the advancement of our profession. AA-ISP Advisory Board Members play a key role in that goal, sharing a common commitment to our mission of raising the level of professionalism and performance within Inside Sales.


Regional VP - EMEA Commercial & Channel Sales

"With more than 13 years of International sales and management experience in IT industry (software and services) and currently the RVP of EMEA Commercial Sales in SAP, Fred’s core focus is on developing SAP customer Mid-Market segment in EMEA. With teams in Barcelona, Dublin and Cairo they are leveraging the digital selling motion to connect with SAP customers.

Frederic joined SAP in Dublin in 2010 as Director of the UK & Ireland Commercial Sales team(formerly Inside Sales), building it from start up to its current great success and one of the largest Market Units within EMEA Commercial Sales.

Fred’s focus, along with SAP’s 2016 priorities are to:
1. Grow the Cloud and Platform business across the EMEA Region
2. Think Digital and show our customers why SAP is THE partner of choice for their digital transformations
3. Think No Limits and aim to become the data platform of choice

Prior to joining SAP, Frederic worked for Oracle as Field Sales Director of UK & Ireland where he is described as having a “unique capacity to combine business and people management skills”. Over his career in Oracle, he has managed to significantly grow the revenue of his B.U. while always supporting his direct reports professional development.
Frederic is a real leader with a sharp vision of the business. His ability to manage and understand people is second to none. He is a strategic thinker, dynamic, motivational individual and an inspirational leader."

David Cooke

Noble Systems
Sales Account Manager/Head of Ireland

"David’s mission is to help companies make the most of every customer contact and to enhance the performance and management of their contact centre and workforce. He works with clients to understand their operation and more importantly, their pains – and then provide solutions to overcome these pains with software and technologies that will work on top of, or alongside, their existing telecommunications infrastructure.

David’s clients are companies with outbound or inbound call teams (agents) who are doing their work over the phone. These companies realise improved results through increased productivity. They gain access to real-time analytics that enable them to manage their business more effectively, and to create more effective contact strategies that maximise agent resources by calling their customers at the best time to get the best result. He also assists clients in managing regulatory compliance with solutions that address the many laws that dictate when and how businesses and consumers can be contacted over the phone.

David works with CXO’s and Director level leaders in some of these industries:
Inside Sales, Business Development, Travel, Billing and Collections, Healthcare, Financial Services, Education, Fundraising, Non-Profit, Utility Services and Market Research.

Noble Systems’ Solutions are deployed in thousands of contact centres across the world. Noble System’s Solutions clients enjoy the same benefits of our solutions, whether they use on-premise, cloud, or hybrid scenarios. We give our users full control over their contact centre activities and resources through campaign management tools, analytics and workforce optimisation."

Lisa Dillon

General Manager, EMEA Inside Sales

Lisa is General Manager of EMEA Inside Sales at Microsoft. She is responsible for driving the EMEA Inside Sales strategy and the implementation across all commercial segments and product lines. Prior to Microsoft, she was Vice President of Inside Sales at Oracle, where she worked for over 13 years. She has over 25 years of experience in a wide variety of industries & functions for well-known blue-chip companies Microsoft, Oracle, BT, Motorola, & Accenture, as well as being instrumental in the start-up of an international software company. She is a highly motivated senior business leader, used to balancing the needs of operational and sales excellence with strong business management.

She is also on the Board of Enterprise Ireland and the Digital Sales Advisory Council of Ireland.

Lisa graduated with an MBA, Electronic Engineering degree, and Mathematics degree from Trinity College Dublin. She also holds a Diploma in Life & Business Coaching and most recently, a Diploma in Company Direction.

Frank Hattann

Director, Worldwide Inside Sales

Leading people for since the year 2000 across blue chip organizations like Deutsche Bank, Lufthansa, PayPal, LinkedIn and now Microsoft Frank’s mission for his professional life is to Build World Class Organizations, Grow & Transform Lives and Have Fun. Thus far, Frank has lived and worked in Germany, UK, Canada & Ireland, where he has managed both small and large multi-lingual teams, in multi-cultural environments.

Frank spend 6 years in LinkedIn, where he headed Enterprise & Inside Sales in EMEA for LinkedIn Sales Solutions. He made the move to Microsoft in January 2017, where is helping to build out the new Worldwide Inside Sales organization in EMEA. The best part of his job is hiring strong talent and building culture based teams that strive for outstanding performance.

Frank has a Masters Degree in Management and Organizational Studies. He frequently guest lectures in local universities. His experience and expertise include Leadership, start-ups, Social Media, Social Selling and more. Frank is strong believer in the future of Inside Sales.

Martin Moran

General Manager & SVP, EMEA

Martin brings more than 25 years of experience in managing and growing business operations across a variety of industries in Europe and globally, with a proven track record for building high-performance sales organisations. Prior to his role at InsideSales, Martin held GM and sales executive roles Lumesse Limited, ServiceSource International and Salesforce. As the first employee in Salesforce’s EMEA organisation, he helped grow the company’s EMEA business to $300 million in annual revenue.

Gerard Murnaghan

Vice President of Sales

Gerard brings extensive experience scaling and developing high-performing Inside and Field sales teams to his role as Vice President of Sales leading Indeed.com sales efforts across the EMEA region. Through more than 16 years in sales, Gerard has helped grow revenues in both start-up and public traded corporate companies. Before Indeed.com, Gerard served as Sales Director of UK Commercial Industries at Oracle (NYSE: ORCL) where he contributed to increasing revenue throughout the UK market. He also served as the Head of Services and Renewals Sales – EMEA at EMC (NYSE: EMC) and was part of Apple's Corporate and Enterprise sales business (NASDAQ: AAPL). Gerard graduated from Cork Institute of Technology in Electronic Engineering in 2001, he later completed IMI Management Diplomas in 2004 and an Executive Program in IMD Switzerland in 2006.

David N Malone


David is working in the training and consulting industry since 1994. He previously held training management positions with Irish Permanent plc and the Esat Telecom Group. He joined the Evolve Organisational Learning Consultants practice in 1999.

He works as a trainer, mentor and consultant in the areas of management / personal development and business development. He specialises in the area of Sales - particularly inside sales.

David holds third level qualifications in management, business management, public relations and marketing. He is also a qualified member of the British Psychological Society (Level 2), and a qualified Neuro-Linguistic Programming (NLP) Training Practitioner.

David is a regular speaker on the Irish business circuit presenting at conferences for The Sales Institute of Ireland, The Irish Institute of Taxation, and The Chartered Institute of Personnel Development. He also lectures for the National College of Ireland (NCI) on their National and International Selling Programme.

He writes for The Sales Institute, HR Ireland, and he also has contributed to the business sections of the Sunday Independent, the Sunday Business Post, and a number of virtual online publications from time to time.

He is also a very active thought leader in Social Media circles both on LinkedIn, Twitter, Slideshare and via Evolve's blogging website www.insidesales.ie.

Laura Nuhaan

The Andeta Group

Laura Nuhaan is partner at The Andeta Group (www.andeta.com) a hands-on consultancy sales firm that helps management redefine sales strategies and transform their sales organizations to the digital world of today. Laura also is an executive advisor of Fileboard an end to end (inside) sales development platform and other tech start-ups. Laura has a successful career in leveraging technology and online tools for sales and marketing, having worked in Silicon Valley for 10 years before returning to Europe in 2011. She has been the driving force behind several start-up companies across many industries in Europe and Silicon Valley. As founder of the first sales-focused consulting company in the Netherlands, she developed a wide range of methodologies such as benchmarking for sales. She is the author of various publications, such as the book Sales-Balanced Score Card and speaks at events on sales and marketing innovation and Social Selling.

Hugh O'Byrne

IBM Digital Sales Europe
VP, Brand Sales

As the VP of Brand Sales in Digital Sales Europe, Hugh manages the sale of IBM products and services through IBM's Digital Sales channel to customers across Europe either directly or working with business partners, depending on customer preference. The business is run primarily through a new Digital Sales Centre in Dublin focused on Western Europe (the largest Sales & Marketing Centre globally for IBM) and through a 2nd Digital Sales Centre in Bratislava, Slovakia focused on Eastern Europe. Hugh’s team sells all of IBM's products and services which clients are willing to purchase through the Web, through e-mail, through phone - whatever suits the client best.

Working from a purpose built Sales Centre, which opened in 2015 is now being replicated globally. In addition, Hugh’s team focuses on building IBM's premier Digital Sales & Marketing team with an externally certified team which works with clients through Social Media as well as traditional methods to ensure we are available for our clients through whatever medium suits them best. This team is the largest Digital Sales team in the world in one location – Dublin, and is a mix of traditional and digital sales teams selling products to clients who want to use them within their datacentres and also through the cloud.

Hugh has 30+ years in the IT Industry with a background in Software Development before moving to Sales & Marketing. Hugh has run this business for IBM since 2002 and aims to keep this business unit at the forefront of IBM's transformation efforts in their Go-to-Market strategy.