What is a good industry benchmark (preferred in writing study) to go by for Lead Gen goals for # of meetings and conversion to pipeline) for the following type of company: Target market - $25M+ companies 2500+ marketing leads/month 3-5 touches/lead 70% lead follow-up, 30% outbound cold calls Current: 150+ sales qualified leads set for sales Prior companies I'd seen: 120 - 140 SQLs

Posted by: Jourdan DuFort
Posted: September 9th, 2012
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