We're currently conducting our first cold email campaigns to try and warm up leads before inside sales calls on them. In our industry the business can be very spur of the moment and transactional so we have a very low threshold for notifying reps when an email has been opened or a link clicked. My question is, when should the sales reps be calling after we know an email has been read by the prospect? We know speed is critical but when they aren't providing their info as you would in a form I feel that responding too quick has too much of a "Big Brother" feel to it. Would love to here any and all feedback. Thanks.
Posted by: Andrew Phelps
Posted: June 19th, 2014