Can anyone provide me with a benchmark ratio / metric around how many leads/opptys should be generated from inside sales vs. outside sales?? Our business is industrial in nature with a long sales cycle (8 mos-1 yr) Our sales structure has two types of outside sales reps. Business Consultant (maintains/grows existing business; no lead gen) and a Business Development role (lead gen and closing new business - before turning it over to Business Consultant) Lead Gen Inside Sales is full time creating leads for Business Development Reps. Thanks for any input / information you can provide

Posted by: Anonymous
Posted: April 1st, 2015
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