My CEO has really embraced the Sales Develop Rep model and wants to invest more in 2016. He's asked me to define "the perfect ratio" of SDR's (lead gen/qualifers) to sales reps (closers.) My teams support both transactional sales and more strategic solution sales teams, so neither he nor I expect there to be only one ratio. Has anyone done similar analysis on the optimum ratio? i'd welcome the opportunity to discuss. Thanks.
Posted by: Anonymous
Posted: August 25th, 2015