I run a sales organization focused on software sales to the K12 market. We have a lead generation team setting appointments for the Account Executives. I have always felt strong about the conversion rate of the appointments being around 55 - 60%. However, the CEO thinks that is a bad conversion rate. Who can help me with real data on what to expect? I would like to be able to site examples of how the team is performing either at or above the "industry standard" but I am unable to find the data.
Posted by: Anonymous
Posted: February 18th, 2016