Good afternoon AA-ISP community, I am already in the 1st draft stages of my 2020 objectives/goals/action plans for the lead gen team I manage. To that extent, I'd like to get a baseline on ROI leadership can expect from a successful lead gen team based on revenue contribution vs. costs. What does that ratio look like for a technology consulting org? 2x, 5x costs? I appreciate all comments or studies offered.
Posted by: Anonymous
Posted: July 15th, 2019