I am struggling with attribution for inside sales. Currently, we are using campaigns to track closed-won opportunities. 1. Marketing will bring in a lead through webinars, web forms, ebooks 2. Inside sales will then follow up to set a meeting. To get the meeting it can take anywhere from 1-15 touches 3. If the opportunity closes, the primary campaign source would then be marketing - However, Inside sales should also be able to get credit or report that they were responsible for this deal closing as well Does anyone have a good attribution model for Inside Sales and Marketing to share?
Posted by: Sarah Phillips
Posted: November 7th, 2019