Hi All, curious if anyone has any guidance or best practices to share around channel partner demand generation. My organization serves our customers through channel partners (i.e. resellers) in a 100% indirect GTM motion. We are looking at piloting a BDR program specific to generating demand and expanding our partner landscape. Wondering if anyone has gone down this path before and if so has any suggestions/guidance on metrics and compensation. I am thinking similarly to BDR metrics only focus on partner (i.e. meetings and deal registrations) but not sure of the best approach to come up with the right number and monthly targets. Appreciate any insight from the community. Thanks!

Posted by: Anonymous
Posted: December 23rd, 2020
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