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The AA-ISP Chapter program offers our member community the opportunity to regularly connect with other, like-minded Inside Sales Professionals. Regional Chapter meetings include discussions, presentations, and networking opportunities.

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Chapter President:

Edward Linde II

Edward Linde II

Senior Marketing Manager
Contact Edward

Edward L. Linde II is a Senior Marketing Manager at the IBM Digital Business Group. Currently, he manages the IBM Marketplaces in North America which are IBM’s strategic digital storefronts designed to transform IBM into a Cloud and Cognitive company in the digital era. Previously, his responsibilities included managing a team of marketing professionals that build sales enablement materials, digital assets and marketing programs to support the Digital Sales channel for Client Sales customers as well as the Digital Sales Program for all sellers. Previously, he managed the marketing team that developed and ran all web marketing programs for the IBM Digital Sales channel. His strategic focus is to transform the traditional inside sales channel into a digitally engaged and social media enabled sales engine that is aligned with the way that customers research and buy solutions.

Ed has twenty-five years of intensive direct marketing experience in traditional and digital techniques and media. He also has twenty-five years of people management experience in the marketing function. Prior to that, Ed held various positions in marketing management and field sales at IBM and AT&T.

Ed Linde is a practitioner of data-driven marketing decision making. This approach focuses on using analytic data and customer needs to drive the marketing strategy and the tactical execution plan.

Ed holds an M.B.A in Marketing from Binghamton University and a B.S. in Business Administration from Marist College. He is an adjunct faculty member at the Marist College School of Management.

He is the chapter President of the New York AA-ISP and belongs to the DMIX, AMA, the DMA and the PMA. He is also a Scoutmaster and a passionate fine art black and white documentary photographer focusing on the changing visual and social landscape of America. He has two children, Teddy a graduate of Susquehanna University and Molly, who is a Junior at Marist College.

Chapter Officers:

Barry Sideroff

Barry Sideroff | Officer

Direct Ventures, Inc.

Barry is president of DVI (, a marketing and sales consultancy he founded in 2003. He helps companies build brands, generate demand and improve their marketing and sales ROI. DVI clients include Aerotel, Aetna, AARP, Costco, Healthfirst, IBM, Pitney Bowes, and others. He’s even dome some business with the Trump Organization a long time ago! Prior to DVI, he was an EVP at Wunderman where he served as IBM Global Account Director and SVP at Grey Direct where he was IT sector practice leader managing Oracle worldwide. He also held senior positions with Blau Marketing Technologies (Havas) and Clarion Direct (Publicis Group), which he founded. Barry has served many of America’s leading brands including Amoco, AT&T, JPMorgan/Chase, Citigroup, GE, GM, PepsiCo, P&G, Sprint and UPS, to name just a few. On the client side, he held executive positions with Manufacturers Hanover and the CIT Group. He has moderated Direct Marketing Association (DMA) events and is a past officer and member of the board of the Marketing Idea Exchange (MIX). He is a graduate of Binghamton University and NYU. Reach Barry at or by calling 914-967-1329.

Hugo Bader

Hugo Bader | Officer

VP Business Development

Hugo has more than 25 years in the teleservices industry with direct experience as a service provider and on the client side in sales, marketing, operations and senior management positions.

He has an intimate knowledge of all facets of contact center operations and particular strength in optimization strategies for KPI attainment for a wide variety of consumer but especially B2B programs. He operated his own consulting company before ultimately joining DialAmerica in 2005 focusing on B2B market penetration for outbound, inbound outsourced call center solutions.

His particular expertise encompasses B2B teleprospecting demand generation, lead management and telesales. His client engagements include Fortune 500 as well as emerging companies poised for significant growth.

Christopher Flores

Christopher Flores | Officer

Manager of Inside Sales

Chris Flores launched his sales career while attending Boston College by selling life insurance and securing alumni over-the-phone donations. After cold emailing his way to an interview with the CEO, he joined Namely as their first Sales Development Rep, and employee #8 in 2013. He developed tactical and strategic initiatives including cold call and email cadences, ideal customer profiles, and a BANT matrix. Moving up the ranks to management, Chris built a sales training program including playbooks, onboarding, and individual development plans that continue to drive a world class inside sales team.

Namely has grown from 8 to 450+ employees, 1 to 5 offices, and raised over $150 million in series funding with Chris leading top of the funnel efforts. He hired 60+ Sales Development Reps, including entry-level, junior, and seasoned professionals. Currently, Chris is the Senior Manager of Sales Development with 2 goals: to generate qualified opportunities and grow sales talent.

Chris enjoys writing sales articles for the Inside Sales community, including “5 SDR Onboarding and Ramp Hacks for Sales Managers”. He also regularly speaks at sales conferences such as “Rainmaker, The Sales Engagement Conference”, making him a thought leader in the inside sales community. Chris’ goal as a AA-ISP NY-NJ-CT Chapter officer is to bring educational and engagement opportunities to inside sales professionals throughout the states and foster a sense of community.

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