Proven, results-driven sales leader specializing in helping organizations increase their revenue and margin by building high performing sales teams, redesigning processes and identifying the right tools and resources to maximize efficiency. Since I am a confident self-starter who is proactive, highly analytical and versatile, I thrive in competitive situations and am always up for a challenge.
I graduated from the University of Central Florida with my MBA and currently work as the Sales Effectiveness Manager at Staples. Prior to coming to Staples, I spent over 10 years in the hospitality industry. I have been married for nearly 8 years and I have two kids ages 5 and 3.
My passion is to help other sales professionals be more successful.
My goal is to leverage my 27+ years of diverse sales experience to impact others, grow the Orlando Chapter and have a fun time doing it.
Passionate, chock-full of ideas and resources, and exploding with energy, Katrina DeLeon has a true knack for bringing people and companies together for ultimate success in life and business. When you speak with this powerhouse woman in automotive, you immediately know that she is someone you need in your corner. A highly creative and determined individual, Katrina can do it all. (And if she can’t, she WILL figure it out.) Recently named the Inside Sales Manager at Gravitational Marketing, Katrina strives to bring together the sales & marketing community to learn, grow and connect to reach their fullest individual potential. Katrina’s background includes strategic marketing and planning, partnerships, media relations, advertising and overall brand management, social media efforts and key business development initiatives in a variety of sectors: automotive, government/transportation, publishing, nonprofit, new media, general consumer, travel/tourism and arts & entertainment.
She's recently served as President of the Orlando chapter of the American Marketing Association, and on the board of Women in Film & Television as well as the American Advertising Federation of Orlando. She's also a new mom to two baby boys. But don’t worry, Katrina knows how to unwind. Her favorite thing to plan? Themed parties of any kind. (And yes, costumes are a must.)
My passion lies in building scalable, measurable, and repeatable sales processes for early stage startups. My experience in Sales Development, Consultative Selling, Sales Operations, Sales Enablement, and Sales Leadership enables me to effectively serve those around me.
At 20, I began my professional sales career selling personal training contracts at Gold's Gym. The joy and passion I had within that role was providing a service to those who suffered from severe health problems; obesity, diabetes, joint & back pain, heart conditions, etc. I loved providing my clients with a valuable service that would not only improve their quality of life, but lengthen it. That's when I first understood the meaning of value-based selling.
From there, I've done retail sales, telemarketing, and wholesale sales for sign & substrate materials.
I landed my first SaaS Tech sales role as Pardot's first SDR (pre-Salesforce acquisition). During a time before "sales enablement" became a G2 Category, I would write down my "sequence/cadence" on a dry-erase whiteboard and log those activities and templates in Salesforce. Led by my mentor, Derek Grant, I grew the SDR team to 14+ reps and transitioned to an AE role.
It was my ability to effectively prospect, cold-call, and create a scalable and repeatable sales process that led Kyle Porter to recruit me as the first non-founder hire at SalesLoft to help build out the sales foundation, sales department, and influence the product roadmap. From "Company News Alerts" to "Prospector" to "Cadence", my journey at SalesLoft led me to creating a team of 12+ AEs, 8 SDRs, generating 2000% growth in 2014, and hiring their first VP of Sales.
I've since then led SDR teams, built sales processes, and consulted for companies like QASymphony (QA testing platform; now Tricentis), CoCounselor (practice management software), Hull.io (customer data management), and most recently Fattmerchant.
As an early stage hire & first sales leader at Fattmerchant, I grew the team from 4 AEs to over 40+ sales hires, including 3 sales directors, 4 SDRs, 2 sales operations managers, booked over $1.13mill in total MRR, and over $25mill in total annualized revenue. During my time there, I built and optimized their inbound lead follow-up engine and process, created a systematic follow-up & execution process for new leads & opportunities, designed predictable & accurate forecasting metrics & KPIs, created 4 new roles (Channel/Senior AE, Enterprise AE, Sales Operations, and Partner AE), and led their upsell/cross-sell revenue functions for the Customer Success team.