AA-ISP Reading Chapter

The AA-ISP Chapter program offers our member community the opportunity to regularly connect with other, like-minded Inside Sales Professionals. Regional Chapter meetings include discussions, presentations, and networking opportunities.

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Chapter President:

John Richardson

John Richardson

Head of Sales Development, EMEA
Contact John

John has experienced every level of Sales Development in his career. He joined NewVoiceMedia in 2014 as an SDR, working on Inbound leads first, followed by a role in Outbound Lead Generation. In 2015, John became a Sales Development Manager, responsible for the growth and pipeline generation for NewVoiceMedia’s UK and EMEA Sales organization.
John is an expert in Coaching, Personal Development, and Sales Process, with a particular strength in maximizing return from technology.
Prior to his work at NewVoiceMedia, John graduated with a Bachelor’s Degree in Law from Leeds Metropolitan University.
He currently lives near Reading with his wife and daughter.

Chapter Officers:

Matthew Baxter

Matthew Baxter | Officer

Head of Business Development

‘I didn’t mean to be here. Maybe you didn’t either. I shuffled into my University’s career center seeking part-time work doing “anything but cold calling”. In response to the inevitable “Why not?”, I reasoned that as a Biochemistry geek, communication skills were not my strength. “Which is why you must work on them… And anyway, it’s all we have!”.
On my first day, I surprised myself with instant success and £15 in commission! Part-time turned into full-time. B2C to B2B. Agency to Vendor. ISR to Manager. After 10 years, I take immense satisfaction in helping others to forge their own career path in Inside Sales – mostly by learning from my mistakes!
Passionate about business, technology, and travel. AA-ISP member for 3 years. I love meeting people with diverse backgrounds, and I look forward to hearing about yours…’

Paul Sandford

Paul Sandford | Officer

Sandler Training North Hampshire
Managing Director

Paul Sandford specialises in working with visionary leaders who have the entrepreneurial spirit to lead their people and their business to a higher level. His authentic, real-world approach to the sales process motivates leaders who want the freedom success brings.
Paul believes and lives by, that change needs to be a revolutionary term in the culture of the company. Teams need to be self-sufficient, authentic and open to growth in personal development and in new philosophies around behaviours, attitudes, and techniques. It is then that winners are created.

The evolution and commitment to change happens over time through gradual incremental growth and development. It is through the Sandler unique program of training, coaching, and reinforcement that this change happens.

Great sales teams start with great sales managers. Managers need tools to support their teams. Successful managers need to spend 30% of their time coaching their people to be self-sufficient to remove learned helplessness. Successful managers engrain resilience and conviction through accountable behaviours with the aid of tools such as the cookbook and accountability meetings. They celebrate mind-set realisation of head trash to enable acceptance and personal growth. Their people feel privileged to work in a team and to have ownership of their personal development.
In October 2014, Paul became the Managing Director of Sandler North Hampshire. His strength is his dynamic enthusiastic and informative presence. As a Certified Sandler Trainer, with expertise in leading innovative technology strategies and solutions, Paul has helped transform businesses, their executives, line of business managers, sales managers, and sales professionals deliver beyond the challenges that inhibit their success and accelerate their sales to another level. He has developed proven, scalable, learning and development programmes based on Kirkpatrick’s Four Levels of training, reaction, learning, behaviour and results.
Paul has a sustained a 30-year proven track in achieving over target revenue performance,
ROI and value propositions. 21 years has been with technology companies including SAP Successfactors, Concur, Open Text and Basware.
In May 2012, Paul joined SAP Successfactors where he built a new market for them selling, a cloud HR solution into the risk adverse UK Public Sector growing the business from zero to £4M within two and half years.

Upcoming Meetings

Aug 1st, 2018 AA-ISP Reading Chapter Meeting: Prospecting and GDPR Panel Discussion Register Now

Chapter Announcements

Chapter Launch Meeting: 23/11/17

Updated Oct 29th, 2017 by John Richardson

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