AA-ISP Silicon Valley Chapter

The AA-ISP Chapter program offers our member community the opportunity to regularly connect with other, like-minded Inside Sales Professionals. Regional Chapter meetings include discussions, presentations, and networking opportunities.

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Chapter President:

Katherine Andruha

Katherine Andruha

Coursera
Global Sales Development Director
Contact Katherine

Katherine is currently the Global Sales Development Director at Coursera. She has been managing Sales development teams for over a decade. Previously she worked at Eightfold.ai, Anaplan, Apttus, SugarCRM, FinancialForce and Aruba Networks. Katherine is responsible for overseeing global pipeline production and driving outbound efforts using Account-Based prospecting approach.
Katherine's passion for the sales development role stems from strong mentors and her own experiences being an SDR. She has managed teams from three to seventy-eight people and in each instance, all SDRs thrive on a solid foundation of coaching, high activity, and transparency. Her approach with SDRs brings an abundance of success where her teams never hit below 100% of their quotas. In her free time, Katherine is an avid gardener, BarMethod enthusiast, and loves to camp and water ski.


Chapter Officers:

Becky Hsu

Becky Hsu | Officer

Tray.io
Sr. Manager, Sales Development

Becky Hsu is an enthusiastic and results-driven sales leader. She currently helps lead the Global Sales Development team at Tray.io. Becky is skilled at developing top-performers and committed to coaching her team to differentiate themselves and rise above the average. She attributes her success to her ability to be resourceful and lead with empathy.

Outside of work, Becky loves going to concerts, watching movies at the theater, attending comedy shows, and calling her family overseas.


Penelope Yamauchi

Penelope Yamauchi | Officer

Vendition
Account Executive/SDR Intern Manager

Penelope is currently a Partnerships Account Executive at Vendition. While competing for Arizona State University’s Swimming & Diving team during her undergraduate endeavors, Penelope competed in the 2012 Swimming Olympic Trials. She spent the following years gaining a wealth of experience in Sports Marketing, Sales and Full Cycle Recruiting.

Her desire to help people uncover their full potential blossomed within her role as a Recruiter, where she helped hundreds of former athletes find meaningful careers after their sports journey came to an end. Within her current role at Vendition, Penelope is dedicated to helping bridge the gap between diverse SDR talent while practicing creativity, grit, networking, and relationship building. Her passion for sales is deeply rooted in her competitive drive, constant desire to seek and implement feedback, and dedication to making a career in Sales Development possible for everyone.

Penelope prides herself on being a servant leader, and works diligently to uplift and inspire the next generation of diverse sales professionals. In her free time, Penelope enjoys listening to podcasts, networking, surfing, doing yoga and recording unique marketing content that speaks to the impact she hopes to make in the world.


Nicolas De Kouchkovsky

Nicolas De Kouchkovsky | Chief Marketing Officer

CaCube Consulting
Principal

Nicolas De Kouchkovsky is the founder and principal at CaCube Consulting. He is an Advisor and Consultant to B2B software companies, helping them grow. Nicolas covers all aspects of marketing and market development, working on a project basis or as a VP of Marketing on demand. He spent over 25 years in the Cloud and Software industry as a product and marketing executive. Nicolas has a proven track record of creating differentiated positioning, building go-to-market strategies, and developing demand generation programs. He as extensive experience with Enterprise Software markets and is a recognized expert in customer facing technologies. Nicolas authored the Inside Sales Technology landscape. He can be contacted at nk3@cacubeconsulting.com.


Andre David Anderson

Andre David Anderson | Officer

NearBuy Systems
Sales Director

Andre Anderson has worked in various sales roles throughout his 12 year career, and is currently the Vice President of the Silicon Valley Chapter. Building-out the inside sales team at AirWave Wireless/Aruba Networks ranks among Andre's professional highlights. His team, during a 3 year span (2008-2011), was tied to over $37M in sales. After Aruba Andre went on to run the west coast professional services team at ConnectAndSell, and managed corporate sales at ICIX. Currently, Andre is a channel sales director at RetailNext, and is responsible for taking OEM, and channel partners from signed to selling.

Andre resides in San Francisco and holds a Bachelor of Science degree in Political Science and History from Santa Clara University.


Mike Mishler

Mike Mishler | Officer

Automox
Director of Sales Development

Mike currently leads the Inside Sales team at Automox. He has helped scale several Inside Sales teams at security startups including Evident.io (Acquired by Palo Alto Networks) and StackRox (Acquired by Red Hat).

At memoryBlue, he spearheaded their expansion into Silicon Valley with 4 SDRs and experienced 7X growth in less than a year. He hired, trained, managed, and motivated 200 + SDRs. He has a passion for leading by example and helping with the training and development of others. When not in the office, he enjoys attending Bay area sporting events, kayaking on the water or hiking in the Santa Cruz mountains.


Joseph Reeves

Joseph Reeves | Officer

memoryBlue
Sales Development Representative

Joseph Reeves, Head of the Silicon Valley branch of memoryBlue, supervises all client engagement and sales development responsibilities based out of the West Coast. He joined the company in 2016 and quickly worked his way up the ladder to SDR Manager followed by Client Delivery. He has a passion for coaching and training his team into effective top performers to help tech companies fill their top-of-funnel. Under his management, the Silicon Valley office has more than doubled its number of SDRs since he took over operations in 2018. He has personally led over 50+ client engagements and facilitated over 40+ SDR elevations and internal promotions.
When not in the office, Joseph enjoys boating, snowboarding at his hometown, Mammoth, and attending local sporting events.


Lauren Wadsworth

Lauren Wadsworth | Officer

Segment
Head of Global Sales Development

Lauren is a relentlessly positive sales leader. Her team is a world-class team and she makes sure they know it. She’s currently running the global Sales Development team at Segment with 40+ Inbound and Outbound SDRs in SF and Dublin.
If you asked her to define her team’s northstar, she would say their purpose is to build meaningful relationships with prospects and customers to generate high quality pipeline for the sales team, and to professionally develop the next generation of customer-facing professionals in B2B tech.
She studied molecular biology in school and enjoys applying her skillset in her sales roles by deriving meaningful stories from data to improve productivity and process within her team and cross-functionally across the organization.
She’s passionate about preparing SDRs for sales in a way that challenges them, builds confidence, and improves their success rate in the next role.
In her free time, she loves spending quality time with her 3 younger siblings, singing karaoke, traveling the world, and hanging out with her ball python, Ness!


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