Sales have forever been changed by technology and the digitalization of society. The days of closing deals on the golf course are long gone. To compete in today’s hypercompetitive market, organizations must not only embrace technology—they must prioritize it as a mission-critical pillar of modern business. Sales teams are now faced with the sizable task of pursuing a complete digital transformation. Those that do will be equipped to succeed, while those that do not will quickly be left behind.
A digital sales transformation requires more than just software. It’s a collective undertaking that requires full executive buy-in, departmental alignment, strategic planning, and diligent execution. At the end of the day, it’s as much about people as it is about tech.
In this workbook, we cover:
+ The challenges digital transformation leaders are facing
+ An overview of the digital sales landscape & recent shifts in buying behavior
+ The 5 essential components of a digital selling framework
+ Strategies & discussion questions to help optimize your digital sales strategy