How To: Developing A Successful Sales Engagement Strategy

Author: Tim Harris, DialSource
Posted: April 28th, 2020

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This content has been provided by DialSource as a complimentary resource for the Inside/Digital Sales Community in this difficult time. If you have a resource to share with the community, please reach out to!


A survey by Forrester Consulting, a leading analyst firm, found that 79% of buyers prefer to self-educate online before engaging with a sales rep. Salespeople have begun to shift the way they sell to adapt to changing buyer behaviors. To help shift to a digital-first sales model, enterprises have leaned on sales engagement technology to engage buyers in a personalized multi-channel approach at scale. You should ensure you have the proper foundation to set up a successful sales engagement strategy in order to maximize the benefits that come with scaling engagement across the customer journey.

In this whitepaper, How To Develop A Successful Sales Engagement Strategy, you’ll learn the foundations needed to:

+ Audit your current sales process
+ Scale sales engagement across the entire customer journey
+ Leverage sales engagement technology to increase deal velocity
+ Achieve revenue efficiency without increasing headcount

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Leadership, B2B Sales, Cold Calling, Lead Qualification, Phone Sales, Prospecting, Coaching, Email, Motivation, Sales Process, Sales Research, Sales Tips, Sales Tools, Sales Training, Metrics


Communication, Coaching, Leadership, Cold Calling, Lead Generation, Consistency, Inside Sales, Building a Pipeline, Databases, Best Practices, Benchmarks, Do's and Don'ts, Guides, Learning, Information, Effectiveness


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