Is Your Message Relevant? Why You Need a Relevant Message Definition

Author: Elisa Ciarametaro
Posted: May 13th, 2020

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This content has been provided by ExceedSales as a complimentary resource for the Inside/Digital Sales Community in this difficult time. If you have a resource to share with the community, please reach out to!


We know that a relevant message is critical to engage people. If your message is not helping, it’s actually hurting your customer relationships. Let’s start with a clear relevant message definition. Then, when we give accolades for relevant messaging, we know why the message hits the mark.


Prospecting, Sales Process


Techniques, Relationship, Marketing, Inside Sales, Best Practices, Guidelines, Effectiveness