It’s time to hit Send.
Your email is air-tight.
You’ve done your research.
The opening line is personalized.
You even have a crisp “why you, why now” line.
You’re about to let it fly, but something still feels off…
And it’s your CTA.
Should you ask for a specific time to meet?
What about suggesting a conversation instead?
Or… maybe just ask whether they're interested?
Minutes pass and you’re still staring at a draft email.
Finally, a shaky hand clicks Send.
You exhale a sigh of relief.
But you can’t let it go. You want to know: what IS the best CTA for cold emails?
The answer may surprise you.