Benchmark Report From BC (Before Coronavirus) to AD (After Domestication): Impact on Pipeline

Author: Revenue Grid
Posted: June 25th, 2020

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The COVID-19 global crisis changed the world as we know it forever.

The impact on our economy, society, and future has been so significant, that experts believe a historical divide has occurred. In the sales landscape, business timelines will be split between BC (Before COVID) and AD (After Domestication).

Now that the coronavirus pandemic has solidified its position as one of the biggest global events and challenges of a generation, we all need to find a new way to thrive. Adapting to the landscape in the months and years to come begins with understanding the unprecedented transition that we have all experienced in the last few months.

This content has been provided by experts in the Sales Engagement space, Revenue Grid which has conducted research into the sales pipeline before and after COVID-19. They analyzed data from over 500 B2B sales teams. Examining inbound and outbound cycles, activities, and dynamics has allowed us to accurately track how sales strategies are changing.

Aside from conducting in-depth research on sales teams, they've also picked up insights and trends from our own team’s experiences and activities.

Read on for everything they've learned, including the responses that they got from more than 50 interviews with industry leaders from SaaS companies.


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