Right time. Right Message. More Wins: Account-Based Approach for Sales

Author: Latané Conant & Mac Conn | 6sense
Posted: September 17th, 2020

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This session was presented as part of the AA-ISP Virtual Sales Summit! 


Imagine a world where you could get in front of every account looking for a solution like yours, confidently know what prospects care about, know just the right time to engage, and be in lockstep with marketing on what campaigns to run…

It’s possible!

Join Latané and Mac as they walk through how 6sense utilizes an account-based strategy, predictive analytics, and intent data throughout the entire sales cycle to deliver results. They'll share strategies and real-life examples (even cool dashboards) that will leave you with ideas you can use today to get into more deals and win more often.

Attend to learn:

  • How to use data to prioritize the right accounts to work (& stop wasting time)
  • The “sweet spot” for sales to engage for better results
  • An example competitive takeout (marketing & sales roles)
  • How to break away from the noise by prospecting with insights
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