The Stats – Understanding How Your Organization Ranks with Sales & Marketing Alignment

Author: Derek Slayton, Tim Satterwhite
Posted: September 17th, 2020

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This session was presented as part of the AA-ISP Virtual Sales Summit! 


Earlier this summer, Terminus and AA-ISP partnered on research to better understand how our industry views Sales and Marketing Alignment. During this session, you will hear the results of that research! While we all know alignment is ideal, understanding what that really means is where the issue begins. A few best practices to help you (as reported by top-performing teams) include:

  • Organizational Structures
  • Meeting time/How often Sales and Marketing should meet
  • How performance is being tracked
  • Which KPI’s are most beneficial
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