This session was presented as part of the AA-ISP Virtual Sales Summit!
We know that sales messaging matters. We know we should personalize for personas. But how do you develop messaging that works and actually gets your sales force to use it? This is a perplexing two-pronged problem, but it is solvable.
It starts with an understanding of personas, and a different way to prepare messaging, to hit home. After that, it’s about great training and execution to guide the behavior changes.