AA-ISP Workshop: Hit Your Number - How to Build a Data-Driven Go-to-Market Process

Author: Scott Sutton, ZoomInfo
Posted: September 22nd, 2020
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Overview

Is data a key driver in your go-to-market process?

Hint: It should be.

How much do you lean on data intelligence to maximize your prospect and customer journeys? New data improvements and implementations can elevate your business from great to elite. 

In this workshop, you'll learn: 

  • How to fuel your go-to-market strategy with the right data
  • How to effectively measure the value of your data and align it to business growth
  • What key data points to focus on when finding your next best prospect

 

Who should watch:
Anyone responsible for building, growing or managing an SDR Team.

 

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Categories

Prospecting, Sales Process

Keywords

Sales Strategy, Prospecting, Market Area, Measurements, Technology, Measurement

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