Research shows BDRs are critical to world-class sales & marketing teams. So, BDRs must be crushing it, right? Not exactly. Only 48% of SDRs are consistently hitting quota. What’s going on?
6sense conducted a survey to learn more about what’s not working for BDRs.
They found two key issues:
1. 31% of their time is spent on unproductive activities
2. 46% say their prospects are not an ideal fit
Instead, BDRs need more relevant prospects, clearer buyer personas, visibility into individual buyer journeys, tighter sales & marketing alignment, and the ability to scale their efforts.
During this webinar, we dive into how sales & marketing can support BDRs with warmer leads and deeper insights, give them the freedom to focus on their actual job, and empower BDRs to do more, faster.