AA-ISP Webinar: BDRs: Thriving or Just Surviving?
Posted: October 7th, 2020Play
Research shows BDRs are critical to world-class sales & marketing teams. So, BDRs must be crushing it, right? Not exactly. Only 48% of SDRs are consistently hitting quota. What’s going on?
6sense conducted a survey to learn more about what’s not working for BDRs.
They found two key issues:
1. 31% of their time is spent on unproductive activities
2. 46% say their prospects are not an ideal fit
Instead, BDRs need more relevant prospects, clearer buyer personas, visibility into individual buyer journeys, tighter sales & marketing alignment, and the ability to scale their efforts.
During this webinar, we dive into how sales & marketing can support BDRs with warmer leads and deeper insights, give them the freedom to focus on their actual job, and empower BDRs to do more, faster.
B2B Sales, Prospecting, Sales Tools
Performance, Qualifying, Lead Generation, Building a Pipeline, Pipelines, Technology