AA-ISP Executive Briefing: Is Your B2B Data Strategy/Execution Missing Any Tricks?

Author: Elizabeth Walter & Manoj Ramnani, SalesIntel | Mike Burton, Bombora
Posted: November 17th, 2020

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Marketing, Demand Generation and Sales organizations have all had to adjust strategies, since previously reliable revenue generation channels have changed!   Now operating virtually without in-person events and other historically viable channels, where else can you find new revenue sources?  Your own database can be a fantastic source, but are you leveraging it? B2B Data partners have been key in helping companies bridge the gap by cleaning and enhancing data, and even adding to the relevant prospecting data pool.  

Don't miss a trick! 

Watch former RainKing CRO and data-industry expert, Elizabeth Walter, Manoj Ramnani, CEO/Founder of SalesIntel, and Mike Burton, CEO/Founder of Bombora, as they discuss industry history, data sourcing, B2B data evolution.  Most importantly, learn how to layer unique firmographic, technographic and intent data on top of your Ideal Customer Profiles to drive revenue. Explore new B2B data sources, and how to navigate the options that will provide best leverage.


Session Takeaways:

  • B2B data industry evolution
  • Most important B2B data elements
  • High impact uses cases for Demand Gen, Marketing and Sales
  • Key considerations when evaluating B2B data providers


Who should watch:

Sales Leaders, Growth Specialists, Demand Generation Specialists



B2B Sales, Email, Sales Process, Sales Research, Sales Tools


Data Quality, Research, Lead Generation, Lead Gen, Tips, Building a Pipeline, Databases, Best Practices