Research: Inside Sales Covid Response

Author: BCG | AA-ISP
Posted: February 4th, 2021

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Boston Consulting Group (BCG) and AA-ISP have partnered to bring the Inside Sales community research in 2021. In the first installment, we've surveyed leading companies on how COVID has impacted the Sales function and how their inside sales organizations have responded.

Based on the survey, we've uncovered four key insights.

1. It was hard, but we did it
2. Leadership matters (and so do tools)
3. The biggest challenge ahead is motivation and training
4. The world will be different (but we don't yet know how)

Download your PDF copy of the research above!