AA-ISP Spain Chapter: Is Digital Selling Really the Future Means of Working in Sales?

Author: AA-ISP Spain Chapter
Posted: February 25th, 2021

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AA-ISP Spain Chapter is back with our first event of 2021 - sponsored by SAP.


In this panel discussion, you will hear from sales professionals with different backgrounds who have made their career in digital sales or field sales. These panelists will be tasked to link the topic of digital sales vs. field sales with culture, sustainability, re-adaptation of business models and the financial aspect. McKinsey will also share their latest insights and survey results on this matter!


Meet Your Panelists

  • Infor: Andy Berry, Executive Vice-president International for Channel, Alliances & Digital Sales
  • PTC: Stefan Marks, Segment Sales Director for Central Europe
  • SAP: Lahcen Binoumar, Head of GB & Channel in France
  • VMWare: Ailsa Britain, Senior Director Commercial Sales EMEA


Leadership, Coaching, Sales Tips, Sales Training, Chapter Meeting


Communication, Coaching, E-mail, Inside Sales, Best Practices, Technology, Goals