Lead Response Management M.I.T. Study

Author: Dave Elkington, CEO, & Ken Krogue, President, InsideSales.com
Posted: June 29th, 2010

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This behavioral study revealed when sales representatives had success around calling web-generated leads. To find these facts, we looked at leads that were captured through a web form, and attempted or called at least one time. The report summarizes the findings related to speed and timing when responding to web-generated leads.

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