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Research Part 4: The State of Technology for Inside Sales FunctionsAuthor: BCG | AA-ISPPosted: April 15th, 2021Download |
Boston Consulting Group (BCG) and AA-ISP have partnered to bring the Inside Sales community research in 2021.
In the fourth installment, we examine how inside sales teams implement and use technology. The survey of C-suite-level business leaders at Fortune 500 companies shows that although most organizations understand the critical role of technology, many are not assessing the productivity improvement that these tools deliver or are not using them to create a competitive edge.
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B2B Sales, Sales Research, Sales Tools, BCG Research
Research, Benchmarks, Technology, Best Practices