VSS2021 Future of Buying: Turning the Focus to the Customer

Author: David Boyce, Carole Mahoney, Ryan Heaphy, Cherilynn Castleman, Margot Hart
Posted: April 22nd, 2021
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Overview

Buying is in the hands of digital natives, and they think differently. As buyers do their job digitally, what can we learn about how to engage in a way that differentiates from our competition and meets this moment of opportunity with exactly the right sales motion? This panel discussion will help shed light on these areas while also discussing the ways their organizations have made changes to adapt to the future of buying!