An Insider’s Guide to Choosing the Right Sales Training Partner

Author: Tom Stanfill |
Posted: June 7th, 2021
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Overview


THIS MAY SOUND FAMILIAR…

You’re attempting to vet a few training providers, and as you navigate the process, you realize that choosing the right firm is far from easy.

Way too often, learning leaders fail to get what they want because there are a lot of intangibles. And honestly, the training providers are better at selling their solution than most learning professionals are at buying the best solution. They are not only sales experts (as they should be), but they’ve been through this process hundreds of times.

HOW MANY TIMES HAVE YOU VETTED A SALES TRAINING PROVIDER?

It’s difficult to know what you are really going to get until it’s too late.

The sales training industry is known for being great at “dating,” but not very good at “marriage.” You meet with top people on the front-end who always say the right things, but after money changes hands and the “ring is on your finger,” learning leaders are often left feeling a little duped.

To “marry” the right partner, it’s critical to know exactly what you need, understand the unique expertise your potential partner must possess to serve you well, and implement the right process that will reveal if they hit the mark.

LET’S START WITH THE END IN MIND. WHAT DO YOU REALLY NEED?

 

Download this White Paper to read more and to learn:

  • where to start

  • what questions to ask

  • and to see a four-step process to follow once you have filtered through your initial list of possible candidates!

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Categories

Sales Training

Keywords

Partner, Sales Skills, Research, Do's and Don'ts, Best Practices

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