AA-ISP Idea Exchange: So Who Do We Call Now?

Author: Steve Richard, ExecVision | Kate Mitchell, Rapid7 | Sarah Enxing, SOC | Steve Eror, XANT | Bob Perkins, AA-ISP
Posted: May 27th, 2021

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One of the biggest challenges for many sales and marketing teams is how to properly prioritize leads and to know who to contact next. In addition, if an SDR wants to achieve their goals, they need a high-quality and repeatable process.

This panel got tactical by sharing the top best practices and processes implemented by their highest-performing SDR’s. 


We covered:

  • Why you should do pre-call research
  • Call openings that work
  • Lead scoring and prioritizing
  • How playbooks can help structure your outreach and lead to conversions
  • And many more tips and best practices to help drive performance



Our thought-leadership idea exchange panels are a resource for reps and leaders to learn from a variety of sales professionals from different organizations on topics that are important to moving business forward, closing more deals, and taking our teams to the next level!


Additional Resource

Sales Development Study 2021 

Brought to You By:


Frontline Reps, Phone Sales, Prospecting, Sales Research, Sales Tips, Sales Training


Communication, Metrics, Performance, Research, Confidence, Trust, Fielding Questions, Identifying, Overcoming, Motivation, Guidance, Role playing, Examples, Questions, Opening, Effective, Tips, Priorities, Tricks, Measurements, Role play, Tools, Effectiveness, Do's and Don'ts, Best Practices, Interaction, Prospecting, Measurement, Guideline


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