Research Part 7: Digital Marketing & Inside Sales Alignment

Author: BCG | AA-ISP
Posted: September 8th, 2021

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Boston Consulting Group (BCG) and AA-ISP have partnered to bring the Inside Sales community research in 2021. 

In the seventh survey in an ongoing series, BCG partnered with the American Association of Inside Sales Professionals to assess the relationship between digital marketing and inside sales functions. The results show that although digital has changed the way companies identify and cultivate potential customers, many companies haven’t fully integrated their marketing and sales functions. (Our survey respondents are sales leaders, so the results include only their perspective.) At the same time, the data highlights specific steps that companies can take to improve.

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Sales Process, Sales Research, BCG Research


Digital Marketing & Inside Sales Alignment, Research