How Buyers Qualify Sellers: The Importance of Credibility in Sales

Author: C. Lee Smith
Posted: September 17th, 2021

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Did you know that only 1 in 4 North Americans view salespeople as credible in what they say and do?

SalesCred™ author C. Lee Smith has fresh data from the "American State of Credibility Survey" and clearly analyzes how buyers qualify sellers. You'll find out what type of salespeople rank at the bottom of the list for perceived credibility with only 20% of consumers strongly agreeing or agreeing they are credible. You’ll also learn about the Credibility Realization Hierarchy, a 5-layer framework that allows you to see where you are on the credibility hierarchy and what you need to do next to get to the next level.

This session will enlighten both sales managers and salespeople on what credibility is, the role it plays in sales, and how they can enhance their credibility in the five areas of the hierarchy.

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