VSS2021 (Fall): Panel Discussion: Digital Pollution: The Emerging “Climate Change” Threatening the F

Author: Bob Perkins, Alicia Berruti, Jennifer Nietz, Sayantan` Mookherjee, Somesh Chablani
Posted: September 17th, 2021
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Overview

We have all heard stories about the “stereotypical salesperson” who tries every trick in the book to convince someone to buy even if they don’t really have a need. Known today as 'junk mail', our inboxes, mailboxes, text accounts, and voicemails are cluttered with unsolicited, un-personalized prospecting also known as “Digital Pollution”.

This panel will discuss the effect that this “Digital Pollution” is having on both buyers and sellers, and what sales professionals can do to reverse this trend.