VSS2021 (Fall): Panel Discussion: Not all Buyers are Alike

Author: Kristen Twining, Kelly Waller, Luke Kenny, Hugh Willoughby, Ross Whittaker
Posted: September 17th, 2021

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A critical and often overlooked sales skill is understanding Buyer Personas, and then how to best “sell” to them. Join this panel discussion to learn how top sales reps communicate, engage with, and “sell” to different types of prospects and buyers.