AA-ISP Case Study: A Look at Microsoft's Digital Transformation

Author: Microsoft
Posted: January 25th, 2022

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B2B sales organizations are at a generational inflection point, facing a sea of fundamental changes in the B2B buying/selling experience.  The turbo-charged shift to digital selling has big implications.


Research shows us that:

  • 75% of customers prefer digital buying
  • 80% of customers expect a personalized sales experience
  • 74% of organizations deem digital sales tools critical


To optimize digital selling and close deals faster, sales teams need to Connect, Collaborate and have Context; Access to what you need, when, and where you need it.

Watch this replay to learn how to activate digital selling by getting insights from customer, marketing, and sales data to identify ideal customer targets, recommend the next best actions, and collaborate with peers to accelerate revenue.


In this session replay, you'll: 

  • Hear firsthand from Cynthia Keough-Erdman, General Manager, Digital Sales East on how Microsoft has pivoted to digital selling to reach more customers
  • View a demo showing how Microsoft empowers organizations to enable digital sales transformation
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