Why Pay More: Using Decision Science to Raise Prices Without Losing Customers

This might be the worst possible time to initiate a price increase discussion.

With supply chain issues, logistical bottlenecks, and ongoing staffing shortages, services failures are not only inevitable—they’re happening with alarming regularity.

You can’t risk disrupting the health and longevity of customer relationships already strained by these external factors. But to stay profitable, you don’t have a choice. This is a conversation you need to have, and you need to win.

How can you persuade your customers to pay more without losing their loyalty?

In this e-book, you’ll get a message framework—a blueprint backed by behavioral science—for communicating price increases with confidence. Get this e-book and learn how to:

• Mitigate churn by strengthening your existing customer relationships.
• Increase loyalty with science-based customer conversation skills.
• Confidently raise prices using a price increase message backed by research.