AA-ISP Training Tuesday: Skip the 20-Questions Game and Win the Sale

Author: B2B Decision Labs
Posted: September 13th, 2022

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Your buyers don't want to play the 20-questions game. It irritates them, and it's a selfish ploy for sellers—not to mention ineffective.

In this Training Tuesday replay, you'll learn to use Unconsidered Needs and a technique called DIQ (Data - Insight - Question) to create the energy and provocation that will uncover your prospects’ pains, overcome their status quo bias, and help you win the sale. 

Who will benefit from this replay:

  • Individual contributors (sales reps) looking to close more deals and improve their performance
  • Sales leaders and trainers looking to quickly upskill their sales teams with a new technique
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