AA-ISP Workshop: How to Use Storytelling Principles to Drive Buyer Interest and Align Messaging
Posted: October 19th, 2022Play
Business leaders are saturated daily with incoming messages from AEs and SDRs. The proliferation of messages makes it hard to stand out.
Trends like personalization and “pattern breaking” help. But what about your value prop? What if we can take lessons from ancient storytelling principles to drive interest in your company’s value prop or solution?
In this workshop replay, you'll learn how storytelling can help your sales and marketing teams articulate your value proposition in a successful and meaningful way that drives interest and, ultimately, revenue.
Things we cover:
VP Marketing & Operations
Vice President of Marketing
Prospecting, Sales Process, Sales Tools, Sales Training
storytelling, Align Messaging, Drive Buyer Interest, Communication, Confidence, Relationship, Leadership, Effective, Methods, Do's and Don'ts, Best Practices, Message