AA-ISP Workshop: How to Use Storytelling Principles to Drive Buyer Interest and Align Messaging

Author: LeadIQ
Posted: October 19th, 2022

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Business leaders are saturated daily with incoming messages from AEs and SDRs. The proliferation of messages makes it hard to stand out.

Trends like personalization and “pattern breaking” help. But what about your value prop? What if we can take lessons from ancient storytelling principles to drive interest in your company’s value prop or solution?

In this workshop replay, you'll learn how storytelling can help your sales and marketing teams articulate your value proposition in a successful and meaningful way that drives interest and, ultimately, revenue.

Things we cover:

  • A deep dive into the philosophical structure of a value proposition.
  • How to structure outreach using ancient storytelling principles where narrative structure matters. 
  • How to identify and define the roles of Heros, Villains, and Guides in your buyer’s journey.


Brought to You By:


Prospecting, Sales Process, Sales Tools, Sales Training


storytelling, Align Messaging, Drive Buyer Interest, Communication, Confidence, Relationship, Leadership, Effective, Methods, Do's and Don'ts, Best Practices, Message


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