How Sales Representatives View Marketing Generated Leads.

Author: Trish Bertuzzi, The Bridge Group & Steve Richard, Vorsight
Posted: November 9th, 2010
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Overview

Two AA-ISP members have combined resources to help look at the relationship between Marketing and Sales with a specific focus on Lead Generation. This is the first comprehensive research on how the end users of leads view their quality and impact. Your input is important. Please help by taking this 90 second, 12 question survey.

We ask that you only complete this study if you are an end user of marketing generated leads, ie: leads contribute to your sales pipeline and/or you qualify marketing leads.

Participating organizations will receive a free copy of the research study. We will also draw one lucky winner to receive an iPad.

Click here to participate: How Sales Representatives View Marketing Generated Leads Survey

For more information contact Trish Bertuzzi at bertuzzi@bridgegroupinc.com .com or Steve Richard at srichard@vorsight.com

Thank you in advance for your participation!

Categories

Lead Qualification, Sales Research

Keywords

Lead Gen, Referrals, Guideline , Marketing, Advertising, Objections, Market Area, Product Knowledge, References, Cold Calling, Studies, Databases

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