Today, two out of three buyers prefer digital self-service over traditional sales communications. And 74 percent of B2B decision makers believe that new digital selling models are as effective as or more effective than pre-COVID models.

The data paints a clear picture: If you’re not embracing digital, the need to change has never been more urgent.

When done right, digital sales can increase revenue growth exponentially by putting more of your sellers in front of buyers when and where they want to buy.

Too many organizations resist letting go of conventional sales wisdom and adopting digital selling practices. How can you avoid making the same mistake?

In this guide from Frank Pinder, EVP of Digital Sales Transformation at Corporate Visions, you’ll learn how to build a winning digital sales function. Specifically, you’ll get data-backed answers to these questions:

• Should you reshape your internal structures?
• What types of technology do you need to invest in?
• How should you train and compensate your digital sales team?