AA-ISP Training Tuesday: Win Back Lost Customers with This Messaging Framework

Author: Doug Hutton
Posted: April 11th, 2023

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Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to leave.

But does that mean it’s over for good? Or could there be a way to win them back?

In this interactive Training Tuesday replay with Doug Hutton, EVP Customer Experience, you'll learn a winning, science-backed messaging framework you can use to influence past customers to return.

Specifically, you'll learn how to:

  • Approach lost customers to re-engage them.
  • Align your messaging to the unique psychology of former customers.
  • Use your past customer's reason for leaving to influence them to return.



Leadership, Objection Handling, Email, Motivation, Sales Process, Sales Research, Sales Tips, Sales Tools


Communication, Consistency, Confidence, Closing, Do's and Don'ts, Best Practices, Connections


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