Overview

Rather than chasing aggressively after new business this year, many companies are focusing even more on their existing customers. After all, your existing customers know you. You’ve proven your value. And you don’t need to work so hard to convince them to do more business with you—at least in theory.

However, behavioral science research shows that to win more business with existing customers, you must take an entirely different approach than with new prospects. 

What sorts of messages and skills do you need to expand business with your existing customers?

In this Training Tuesday replay with Catherine Alexander, VP, Training Services, Corporate Visions, you'll learn how to influence the customers you already have to stay and buy more.

Specifically, you'll learn how to:

• Defend, retain, and grow your relationships with existing customers.
• Tailor your messages using science-backed frameworks to match your existing customers’ buying psychology.
• Use science-backed techniques and frameworks to win more revenue from your existing customers. 

Categories

Objection Handling, Sales Process, Sales Tips, Sales Tools, Sales Training

Keywords

Communication, Follow up, Confidence, Relationship, Effective, Closing, Do's and Don'ts, Best Practices, Message, Connections

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