Report: Communicating Complex Content to Global Buyers

Author: Dr. Carmen Simon
Posted: September 7th, 2023

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To fully sell the advantages of your solution, you must share some complex information with your buyers.

And with the growth of the global economy, you also need to articulate the value of your complex solutions to buyers from different cultures.

What can you do to ensure these buyers remember your message? Should you simplify complexity for a culturally diverse audience? Or do certain cultures appreciate extra details?

In this report, Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, shares her research on how buyers from different cultures process complex information in a virtual setting.

Get the report to learn the answers to these questions:

  • Should you simplify complex information for a culturally diverse audience?
  • Do buyers from different cultures process information differently?
  • How can you manage complexity to make your sales presentations more memorable?


B2B Sales


complex content, cultures, cultural differences, Techniques, Virtual, Tips


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