eBook - Sales Speaks: Perceptions & Ponderings on Marketing Leads

Author: Trish Bertuzzi, The Bridge Group & Steve Richard, VorsightBP
Posted: April 4th, 2011
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See what sales representatives are saying about marketing generated leads. The "Sales Speaks" eBook was done as a joint effort by Vorsight and The Bridge Group and includes responses from 1,150+ B2B sales representatives (Q4 2010). You'll be surprised by the results.

"The half–hour you spend reading/considering this eBook will be time well spent. You'll begin questioning the 'leads' your reps are pursuing, calculating your own Lead Effectiveness Index, likely consider putting an internal SLA in place between Sales and Marketing, and one more thing"”turning your funnel upside down." "” Barry Trailer, CSO Insights

Categories

B2B Sales, Lead Qualification, Prospecting, Sales Research, Sales Tips

Keywords

Targeting, Guideline , Marketing, Advertising, Referrals, Networking, Databases, Lead Gen, Social Media, Market Area, Product Knowledge, References, Studies, Databases, Tricks, Methods, Best Practices, Closing, Cold Calling, Introductions, Pipelines, Organization

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