eBook - Dirty Data's Effect on ROI and Five Ways to Fix it Today

Author: DemandGen, Sponsored by ZoomInfo.
Posted: April 11th, 2011
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E-marketing should lead to greater intelligence on prospects, right? The opposite has proven true as companies become overwhelmed with data sources and struggle to keep contact databases accurate and up-to-date.

Add to this the rapid decay of business information and you have one major problem! The result? Companies large and small are losing MILLIONS in potential revenue.

Download the e-book and hear about the shocking findings that are hindering sales teams everywhere, and what you can do to make sure your team isn't affected by Dirty Data.

Categories

Prospecting, Sales Research

Keywords

Cold calling, Referrals, Networking, Product Knowledge, Databases, Lead Gen, Market Area, References, Studies, Databases

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