The True Cost of Poor Prospecting

Author: Steve Richard Co-Founder and Head Trainer, Vorsight
Posted: June 27th, 2011
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Overview

In survey after survey, VPs of Sales continually cite their top priorities as:

1. Revising lead generation programs.
2. Building sales pipeline.
3. New customer acquisition.

Many sales teams have turned to marketing leads, automated nurturing, and channel partners as a means to address these sales challenges. However, an overreliance on marketing and the channel can be a dangerous thing. Learn how to create a team that is more effective and efficient with prospecting and this will create happier reps and an increase on revenue.

Categories

Phone Sales, Prospecting

Keywords

Inside, Inside Sales, Telemarketing, Building a Pipeline, Products, Software, Closing, Prospecting, Cold calling, Referrals, Social Media, Networking, Word of Mouth, Product Knowledge, Databases, Lead Gen

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