In survey after survey, VPs of Sales continually cite their top priorities as:
1. Revising lead generation programs.
2. Building sales pipeline.
3. New customer acquisition.
Many sales teams have turned to marketing leads, automated nurturing, and channel partners as a means to address these sales challenges. However, an overreliance on marketing and the channel can be a dangerous thing. Learn how to create a team that is more effective and efficient with prospecting and this will create happier reps and an increase on revenue.
Building a Pipeline,
Word of Mouth,