Reed Case Study Hosted by Derek Dean and Mike Walsh

Author: Derek Dean, Director of Sales Strategy, Reed Construction Data
Posted: December 12th, 2011

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In 2011, Reed decided to upgrade from a homegrown demo tool to an instant screen-sharing solution that would integrate with its system, to enable reps to not only launch demo sessions from within Salesforce, but also to automatically track all demo activity and report on the impact demos had on conversions and revenue. As a result, Reed was able to reduce sales cycles by 60 percent and Improve lead conversion rates by 40 percent.


Phone Sales, Sales Research, Sales Tools


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